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The Pharmaceutical industry of India is an ongoing giant with an annual turnover of Rs. 269 billion and still showing a growth of 6.4%. The future market size is projected at US$25 billion (Mckinsey Report). Presently the industry directly employs over 5,00,000 people, while 24,00,000 are indirectly employed.
AIMA-CME with its expertise has delivered this programme to two pharma giants and is now ready to deliver the programme to the masses. This programme is designed keeping in view the present set of skills and the target audience to develop the required technical expertise in them to harness the enormous employment opportunities available in this area.
For Whom
- Graduates already working in this field and looking for quantum jump in their career.
- Fresh graduates to enhance their specific management skills required in this highly technical area.
- Professionals already working in dynamic position in other sectors who need specific competency in rapidly growing sector of pharmaceuticals.
AWARD
POST GRADUATE CERTIFICATE IN MANAGEMENT (MARKETING)
Programme Recognition
The program is approved by AICTE for the year 2019-20.
Eligibility
- Bachelor’s degree in any discipline from a recognised university / 3 years diploma in any discipline recognised by AICTE after 10+2 equivalent to graduation.
- Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently and seek lateral entry.
Programme Duration
The duration of the Programme is one year with two semesters. Maximum duration to complete the course 3 years.
Selection Process
Direct admission on screening of admission form.
For lateral entry, exemptions will be given if the curriculum is equivalent to ours.
Session Commences
January and July each year
GENERAL OFFLINE ADMISSION PROCESS
The candidates should send the completed Registration Form along with three photographs (passport or stamp sized), attested copy of graduation certificate / mark sheet and a Demand Draft of the Programme Fee of Rs. 25,550/- in favour of “All India Management Association”, payable at New Delhi.
The Registration Form comes with CME’s prospectus, which may be obtained from the AIMA Counter / Nodal Centres on payment of Rs. 500/- in cash. The Form and Prospectus can also be obtained by post from AIMA, New Delhi, through a Demand Draft of Rs. 550/- in favour of “AIMA”, payable at New Delhi.
3 simple steps to take admission in our Programme
- Fill up the registration form and attach a Demand Draft of Rs 25,550/- drawn in favour of “AIMA”, payable at New Delhi or through bank challan form during banking hours only at AIMA Lodhi Road.
- Attested photocopy certificate of your 10th, 12th and graduation certificate.
- Attach your three passport size photograph
Class Timing
Weekend Programme : 9.00 a.m to 5.00 p.m (Saturday and Sunday). Between August to November and February to May
B: ONLINE CLASS ROOM MODE
Live Sessions: 11.00 a.m – 1.00 p.m ( 2 Saturday )
Recorded Session: 24hour ( between March –May & September to November)
Note:- Students opting for the online classroom mode needs to specify Zero (0) center during filling up the center choice.
Lateral Entry Provision
Post graduate students undergoing courses like M.Com, MA can seek lateral entry to the programme and concurrently take both the courses.
The objective behind this initiative is to encourage more graduates take up professional courses .Any student in the Final year/3rd Semester of M.Com /MA can undergo this distance learning programme of AIMA concurrently. The student also has an opportunity to seek credit transfer of maximum two papers, which they have passed in the first year or 1&2 semester of M.Com/MA.
AIMA has developed a detailed system for curriculum matching and harmonisation of grades and degrees.
Those 2 papers which match with any one stream of PGCM are exempted for the student and they can seek credit transfer for the same, the rest of the papers need to be studied and successfully cleared to be awarded the Post Graduate Certificate. A student is also given a fee exception for these two papers.
The duration of the Programme is one year with two semesters. Maximum duration to complete the course 3 years.
Syllabus
- GM11 – Management Functions & Organizational Behavior
- PH01 – Principles & Practices of Pharmaceutical Marketing Management
- PH02 – Pharmaceutical Sales and Distribution Management
- PH03 – Pharmaceutical Regulatory /Legal Issues
- PH05 – Pharmaceutical promotion and Advertising Management
- PH06 – Strategic Management and International Marketing
- GM100 – Project Work
Payment Options
For first module pay at the time of admission and for the subsequent modules before the start of the classes.
Fee Particulars | Fee |
---|---|
First Module | ₹ 25,550 |
Installment Option
Fee Particulars | Fee |
---|---|
First Module | ₹ 15,550 |
Second Module | ₹ 11,000 |