DY Patil BBA in Sports Management

Duration: 3 years

The degree programme ideally deals with the aspects related to the field of business in sports and focuses on sports theories and challenges that transpire in an international business environment. Students shall develop expertise in the main principles from physical education. Sports Management is also part of the Health and Fitness Management and also a part of wellness Management. Additionally; Geriatric Management is also a new avenue in the elderly sports management arena.

In this programme students will have the opportunity to engage in several internship opportunities and learn more about sport finance and economics, sport branding and marketing. Candidates are imparted with knowledge of various activities involved in sports, students are instilled with skills such as time management, data analytics, teamwork and the ability to work independently. Bachelor of Sports Management (BSM) is a lucrative field for all those who wish to gain skills that impress in the business world, work with high-profile clients and make their career surrounding sports.

Program Objectives

  • To impart a holistic and in depth understanding of management skills and its various attributes.
  • To induce industry oriented thinking and an accumen for understanding managerial roles and expectations.
  • To imbibe the skill sets required for becoming an entrepreneur/ effective manager/successful employee.

The three year graduate degree program, BBA in Sports Management is spread across 3 years, and includes 5 subjects in each semester. The detailed program structure is as follows :


First Year (Semester – 1)
  • Principles of Management – I
  • Principles of Micro Economics
  • Basic Accounts – I
  • Business Communication
  • Computer Fundamentals


First Year (Semester – 2)
  • Organizational Behavior
  • Principles of Macro Economics
  • Basic Accounts – II
  • Management Information System
  • International Business
Second Year (Semester – 3)
  • Human Resource Management
  • Marketing Management
  • Legal Aspects of Business
  • Cost and Management Accounting
  • Conflict Management & Negotiation Skills
Second Year (Semester – 4)
  • Entrepreneurship Development
  • Leader Skills and Managerial Effectiveness
  • Project Management
  • Small Business Management
  • Digital Marketing & E – Commerce
Third Year (Semester – 5)
  • Introduction To Sports Management
  • Sports Marketing & Merchandising
  • Media Relation & Communication Of Sports
  • Sports Event Management
  • Facilities, Technology & Planning
Third Year (Semester – 6)
  • Sports Funding & Financial Management
  • Sports & Globalization
  • Sports Health & Nutrition
  • Sports Ethics, Drug Use & Low Of Contract
  • Sports In Consumer Culture
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Full Fee Payment

Admission Processing FeeINR 1,100/-
Full Fee to be paidINR 99,000/-

Payment on yearly basis ( 3 instalments )

Admission Processing FeeINR 1,100/-
Program duration (years)3
Program fee per yearINR 33,000/-


  • Pay the fee through the online payment gateway. All major credit cards/debit cards/net banking is accepted for payment of fee.
  • The students can also pay the fee via DD drawn in favour of D. Y. Patil University, payable at Mumbai.
  • Please feel free to contact on 8448444827 for any assistance regarding fee payment.
Duration: 18 Hours
Daily: 3 Hours
No of Days: 6