Institute: IIM Indore
Programme Start Date: 26th March, 2023
Batch Number: 03
Admission: Open
Deadline to Apply: 13th January, 2023
Programme Type: MDP
Class Timings: Sunday: First session 12:00 p.m. to 13:15 p.m.
Sunday: Second session 13:30 p.m. to 14:45 p.m.
Course Overview
Synopsis
Marketing & Sales are the two most effective tools to make sure that your product/service reaches the right target audience at the right time. Your marketing and sales strategy should address and reflect customer needs. You should have answered basic questions like: Why should someone purchase your offerings? What are its primary features? How is your product different from your competitor’s product? By using these two tools in a creative and smart way, one could easily break the market clutter and capture the attention of the audience. This advanced 12-months programme seamlessly includes both theoretical and practical knowledge for you to successfully launch and stay evergreen in this fast-changing business environment.
Executive Programme In Sales & Marketing (EPSM)
Sales and marketing are the two major factors that define how well your product/service is received in the market. The two are independent but interconnected business functions within an organisation that are integral to revenue generation.
This domain is one of the top-5 most rapidly growing areas of employment. Therefore, it is the perfect time to equip yourself with a professional certification in Sales and Marketing that gives you a smarter identity and adds tremendous brand value to the job market. Enrol with Executive Programme in Sales and Marketing (EPSM) from IIM Indore to gain contemporary knowledge and skills to ace your marketing and sales game. This advanced 12-months programme offers the following and much more: understand the latest marketing and sales trends, work with the most efficient tools on the market, and get equipped with all the necessary skills in this fast-changing business environment.
Programme Highlights
- 12-month online programme
- Balanced combination of theoretical and practical knowledge
- Campus immersion module of 3 days
- Focus on real business use cases
- IIM Indore Executive Education Alumni status
Programme Details
Who Should Attend?
- The programme is ideal for working professionals in sales and/or marketing roles, or those aspiring to a career in these domains.
- Sales professionals wishing to broaden their perspective with marketing knowledge and competencies
- Marketing professionals desiring to enhance their efficiency with an understanding of sales
- Working executives seeking a career switch in the sales or marketing domain
Key Learning Outcomes
This programme will provide the applicants with:
- Comprehensive and contemporary knowledge of the Sales & Marketing domain
- Thorough understanding of the marketing mix and creating a value proposition
- Understanding of the consumer mindset and factors driving buying behaviour
- Formulating and evaluating marketing communication for brand building
- Knowledge of latest trends and usage of contemporary and efficient tools
Delivery
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, or Laptop.
Class Schedule
| Sunday: First session | 12:00 p.m. to 13:15 p.m. |
| Sunday: Second session | 13:30 p.m. to 14:45 p.m. |
The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.*Some sessions will be scheduled on weekdays (8 p.m. to 9 p.m.) for timely completion of the programme
Eligibility Criteria
- Diploma (10+2+3)/Graduate/Post-Graduate from Universities recognised by Association of Indian Universities
- Minimum 50% marks in either Diploma or Graduation or Post-graduation (or its equivalent)
- Minimum 2 years of full-time work experience post completion of qualifying education
*Internships and training experiences are not considered as full-time work experience
Admission Criteria
The selection will be based on candidate’s profile evaluation, subject to meeting eligibility
criteria
Assessment & Evaluation
Performance of participants will be monitored on a continuous basis through quizzes, assignments, tests, and examinations.
Participants are required to score minimum marks/grades as decided by the institute from time-to-time to complete the course.
Instalment Schedule
| Application Fee | 1st Instalment | 2nd Instalment | 3rd Instalment | 4th Instalment |
|---|
| Date | At the time of Application | Within oneweek of offer roll-out date | 10th January 2023 | 10th April 2023 | 10th July 2023 |
| Amount (₹) * Excluding GST* | 10,000 | 55,000 | 55,000 | 55,000 | 54,000 |
This will vary across programmes with their respective fee structures. Also, needs to be cross-checked with PDS/Product Deck for errors of omission.
*Taxes will be additional as applicable
Programme Timelines
| Application Closure Date | 21st August 2022 |
| Academic Orientation Date | 25th September 2022 |
| Commencement of Programme Delivery | 2nd October 2022 |
| Programme End Date | September 2023 |
