Advanced Programme in Strategy for Leaders

AIMA Management Program

Institute: IIM Lucknow
Programme Start Date: 25th March, 2023
Admission: Closed
Batch Number: 07
Deadline To Apply: 13th January, 2023
Programme Type: D2D
Class Timings: Saturday – 9:30 AM – 1:00 PM. (with 30 minutes break in between) *Some sessions will be scheduled on Sundays or on public holidays for timely completion of the programme

Course Overview

Strategic leadership is a leader’s ability to visualize, plan, lead, and make the best out of the resources they have to execute strategies efficiently and successfully. Organisations around the globe are looking for strategic leaders in order to reinvent operational practices, mitigate risks, scale the business to a new level. IIM Lucknow’s Advanced Programme in Strategy for Leaders (APSL) polishes your skills to help you emerge as a strategic leader. The course will help you develop a detailed understanding of how to make the best use of your current skills with the necessary vision to make systemic changes to the way your organisation moves forward.

Programme Overview

Advanced Programme in Strategy for Leaders

The Advanced Programme in Strategy for Leaders from IIM Lucknow is a comprehensive programme designed to impart core knowledge and skills required to lead a business or organisation from a strategy perspective. The curriculum will expose participants to basic concepts and framework of strategy and help them learn strategy formulation at different levels of an organisation. Further, participants will be taught to link strategy formulation and strategy implementation and acquire in-depth insights into advanced topics in strategy.


A business strategy is a set of guiding principles that when communicated and adopted in the organisation, generates a desired pattern of decision-making. (Harvard Business Review).
A coherent strategy is what separates a successful organisation from others. However, executing an organisational strategy to perfection is a team effort front-ended by leaders.
“Strategy is nothing without effective leaders to execute.”

In contemporary organisations, there are two major strategic roles of leaders:
  • Outlining the organisational strategy, i.e., Strategy Formulation
  • Developing systems and processes to ensure strategy realisation, i.e., Strategy Implementation

Programme Highlights

  • Contextually designed 11-month programme for working professionals
  • Campus immersion module of 3 days
  • Focus on real business use cases
  • Peer-learning & networking opportunities
  • IIM Lucknow Executive Education Alumni status

Group Project Discussion And Presentation


The course will be taught with the help of case studies, live corporate examples and discussions. In order to provide greater industry insights, business leaders from different industries may be invited to share their experiences.

  • Comprehensive case analysis and presentation on strategy
  • Session specific case analysis and presentation
  • The candidates will submit the business plan/strategy at the end of second module. Submitted plan/strategy to be implemented during third module. A report shall be prepared, presented, and discussed during the campus module
  • Project(s) will be done in groups of three or four participants

Learning Outcomes

This programme enables participants to understand concepts like:
  • The meaning of strategy and relevance of strategic decisions
  • Conceptual framework in strategic management
  • Strategy types, formulation, and implementation
  • Strategy in organisational and functional context
  • Change management and transformation

Programme Delivery

Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone.

Campus Immersion

There will be 3 days of campus immersion at IIM Lucknow.
The in-campus modules are subject to the conditions that prevail at that point in time. These conditions pertain to the pandemic or other unavoidable reasons. In case the on-campus module is not confirmed due to the COVID-19 situation, the same will be included in the total number of online sessions.

Who Should Attend?

  • Managers at any level seeking to sharpen their strategic effectiveness
  • Experienced professionals who currently hold or are likely to hold decision-making and strategic planning roles
  • Consultants who are working on strategic change initiatives
  • Entrepreneurs

Eligibility Criteria

  • Graduate or equivalent (10+2+3) or Diploma (10+2+3 or 10+2+4) or post-graduate with minimum 50% aggregate marks of all years
  • Minimum of 5 years of work experience.
    * Internships and training experiences are not considered as full-time work experience

Admission Criteria

Students would be selected on the basis of their application forms and the statement of purpose submitted along with their applications.

Assessment and Certification

Evaluation Methodology

Evaluations will be based on:
  • Comprehensive examination covering all Strategy themes taught until the completion of the program (Weightage 50%)
  • Case Analysis presentations (Weightage 10%)
  • Project Report Submission and Presentations (Weightage 40%)

Attendance Criteria

Participants are expected to attend all sessions of a given course. However, a 75% minimum attendance requirement would be considered for the final grading.

Certification & Alumni Status

  • Participants who successfully meet the evaluation criteria of COPM (Cumulative Overall – Percentage of Marks) 50% and above; and satisfy the requisite attendance criteria of 75% and above; will be awarded a ‘Certificate of Completion’.
  • Participants who are unable to clear the evaluation criteria but have a minimum attendance of 40% and above, will be awarded a ‘Certificate of Participation’. (No certificate will be awarded if attendance is less than 40%).
  • Successful participants will be accorded IIM Lucknow Executive Alumni status.

*The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate.
** IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Date & Fees

Programme Fee

ParticularsAmount (in ) *
Application FeeINR 2,500 + GST
Programme FeeINR 2,50,000 + GST
IIML Executive Alumni fees (Optional)INR 10,000/-+ GST
Total Fees (Including Alumni Fee and Application Fee)INR 2,62,500+ GST


  • *GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. Current GST rate is 18%.
  • IIML Executive Alumni Fee (One-time registration fee and which is optional) of Rs. 10,000 + GST* is to be paid by participants directly to IIM Lucknow after successful completion of the programme.
  • Collection of all above fees, except for Executive Alumni fees, will be done by BCCL
  • At the time pf application, Registration Fee is 10,000/- + GST which includes 2,500 + GST towards application fees and 7,500 + GST towards the part of the programme fees. Programme Fee of 7,500 + GST is refundable, in case the participant’s profile is rejected by IIM Lucknow.
  • Please Note: The Processing Fee shall not be refunded in the following circumstances:
    • In case candidate rejects the offer issued by the Institute; and
    • In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled.

Note – For Foreign candidates, the cost of dispatching study material will be borne by them.

Instalment Schedule

InstalmentInstalment IInstalment IIInstalment III
DateAt the time of ApplicationWithin one week of the offer roll out10th  November 202210th February 2023
Amount (excluding GST)7,50077,50082,50082,500

*Taxes will be added as applicable

Important Dates

Application Closure Date29th July 2022
Programme Start Date13th August 2022
Course Completion TimelineJuly 2023

Programme Content

  • Introduction to strategy and strategic decisions
  • Conceptual framework in strategic management
  • Understanding the economic and business landscape
  • Challenges of new disruptive business models
  • Evaluation of external environment: general, industry, and competitor
  • Assessment of resources, capabilities, and competencies

  • Building the organizational vision and mission
  • Developing business strategy
  • Competitive rivalry and dynamics
  • Developing corporate strategy
  • Developing international strategy
  • Cooperative strategies: Strategic alliances and joint ventures
  • Mergers, acquisitions, and divestitures
  • Technology and innovation strategy
  • Shaping strategies
  • BOP strategies
  • Strategy in emerging markets
  • Corporate intrapreneurship
  • Non-market strategy
  • Designing and analysing business experiments

  • Strategy implementation
  • Organization structure and management control
  • Corporate governance, ethic, and corporate social responsibility
  • Corporate and strategic communication
  • Management of change and transformation

IIM Lucknow is well-known for post-graduate diplomas, fellowships, and executive programs in management. With a diverse range of academic activities aimed at the creation, dissemination, and application of management knowledge and practice, the institute moulds its students into value-driven leaders, managers, and global players. IIM Lucknow is also recognised as an "Institution of Excellence" by India's Ministry of Human Resource Development.
IIM Lucknow is one of the most reputed IIM’s that offers several executive education programs that have enabled practising managers to broaden their horizons and managerial skills. The Advanced Programme in Strategy for Leaders (APSL) from IIM Lucknow is considered as a leading programme that enables mid and higher-level managers to emerge as strategic leaders and equips you with the ability to put forth a strategic foresight and in turn, influence your team members to have a similar vision.
Advanced strategic management process focuses on staying competitive and successful in a crowded, globalised, consumer-oriented and cost-conscious business environment. The practice enables you to analyse, redefine and shape the company’s decisions, vision and goals, to be able to sustain in this highly volatile and evolving world. The APSL programme from IIM Lucknow teaches you to link strategy formulation and implementation as well as enables you to acquire in-depth insights into advanced topics in strategy.
Strategic management is an ongoing process of planning, monitoring, analysing, and assessing all the activities necessary to meet the organisation’s goals and objectives. This practice gives a broader perspective to the employees on how they can achieve the organisation’s goals and objectives by minimising the organisation’s weaknesses, identifying the possible strengths and making use of arising opportunities in order to drive success in the competitive market.

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Duration: 11 Months
Lectures: 3

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