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About the Program

BACHELOR OF BUSINESS ADMINISTRATION

Learning Eorts – 12/15 hrs a week | Duration – 3 Years | Credits – 127

One of our most popular programs, Bachelor of Business Administration, can be pursued by students from any stream. An exhaustive three-year (6 semesters) undergraduate program offering in-depth study of theoretical concepts and functional areas in business administration.

From managerial economics, business mathematics, organisational behavior, accounting, marketing, human resources, business law, management information systems, financial management, production & operations, and advertising & sales promotion, to total quality management, business statistics, and behavioural science, the course covers important concepts, practices, and trends in the subject area.

The course provides high-quality academic and technical training covering key functional aspects of business and their interconnection. The course covers the main business theories combined with practical implementation to develop knowledge and skills in real-time management and business decision making. Given its scope, the program will benefit anybody (with 12/10+2 years of formal schooling) keen to gain deep knowledge in the subject area.

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    Eligibility

    • 10th Class Certificate (Completing 10 years of formal schooling)
    • 12th Class Certificate (Completing 12 years of formal schooling)

    SEMESTER 1

    • Accounting Fundamentals
    • Principles of Marketing
    • Management Foundation
    • Business Statistics
    • Business Communication

    SEMESTER 4

    • Sales and Distribution Management
    • Fundamentals of Project Management
    • Fundamentals of Entrepreneurship
    • Principles of Consumer Behaviour
    • Operations Research

    SEMESTER 2

    • Fundamentals of Financial Management
    • Environmental Studies
    • Fundamentals of Human Resource Management
    • IT Applications in Business
    • Individual Excellence and Social Dynamic

    SEMESTER 5

    • Business Strategy
    • Marketing in Digital Age
    • Managing Customer Relationships
    • Financial Planning
    • Quality Management
    • Professional Ethics

    SEMESTER 3

    • Essentials of Production and
    • Operations Management
    • Principles of Organizational Behaviour
    • Research Methods for Managers
    • Cross Cultural Management
    • Financial Markets and Services

    SEMESTER 6

    • Brand Management
    • Fundamentals of International
    • Human Resource Management
    • Fundamentals of Retailing
    • Dissertation

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