About the Program

BACHELOR OF ARTS JOURNALISM & MASS COMMUNICATION

Learning Efforts – 12/15 hrs a week | Duration – 3 Years | Credits – 126

An exhaustive three year (6 semesters) undergraduate program offering in-depth study of theoretical concepts and functional areas in journalism and mass communication.

The course covers important concepts, trends, and practises in the field, ranging from advertising, electronic communication, print media, news writing, public relations, corporate communication, editing, photo journalism, event management, reporting, writing, audio-visual communication, cyber journalism, and press law and media ethics to TV production, the Internet, new media, and media ecology. The program provides high-quality academic and technical training using different teaching resources, including case studies, practical exercises, student meetings, screenings, and group readings. The program includes technical skills in many areas of mass media and interaction, theoretical views on their existence and use, and historical and social knowledge of their dynamics.

Given its scope, the program will benefit anybody (with 10+2 years of formal schooling) keen on gaining in-depth knowledge in the subject area.

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    Eligibility

    • 10th Class Certificate (Completing 10 years of formal schooling)
    • 12th Class Certificate (Completing 12 years of formal schooling)

    SEMESTER 1

    • Mass Communication Models & Theory
    • Print Journalism
    • Graphics & Visual Communication
    • Business Communication

    SEMESTER 4

    • Online Journalism & Digital Media
    • PR Concepts
    • Communication for Sustainable Development
    • Principles of Marketing-1
    • Writing for Specialism

    SEMESTER 2

    • Introduction to Radio & Audio Technique
    • Photography theory & Practice
    • Media Ethics and Laws
    • Environmental Studies

    SEMESTER 5

    • Event Management Concepts
    • Film Making Techniques
    • Client Servicing and Creatives
    • Brand Management
    • Professional Ethics

    SEMESTER 3

    • Advertising Concepts
    • Introduction to Television Production
    • Introduction to Media Research
    • Global Media Scenario
    • Individual Excellence & Social Dynamic

    SEMESTER 6

    • Major Project
    • Camera Operations
    • PR & Campaign Planning
    • Digital Marketing & Content Development
    • Ad. Production & Campaign Planning

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